As discussed in class, when faced with demand seasonality a firm must either manage capacity, manage inventory or manage demand. Which is a tactic a firm faced with demand seasonality could use to manage its demand?

a)	Always promote heavily via "traditional" media but never promote through social media
b)	Always promote heavily through social media, but never promote via "traditional" media
c)	Use promotion to spread seasonal demand over more time
d)	Never use demand promotion during the peak demand season
e)	Promote heavily during the peak demand season

As discussed in class, sales & operations planning represents:

a)	An opportunity for supply chain & sales/marketing managers to manipulate the firm's financial goals to fit their priorities & capacities
b)	An opportunity for supply chain managers to set operating plans in a way that maximizes their ability to achieve their objectives
c)	A consensus between supply chain & sales/marketing managers (if the supply chain makes it sales/marketing will sell it; if sales/marketing promotes it, the supply chain will make/deliver it)
d)	An opportunity for the CEO to manipulate priorities & capacities to achieve the firm's financial goals
e)	An opportunity for sales/marketing managers to set operating plans in a way that maximizes their ability to achieve their objectives

As discussed in class, in a process made up of a series of linked operations, the _____ time cannot be any _____ than the _____ time.

a)	Takt; more; shortest cycle
b)	Cycle; more; takt
c)	Takt; less; longest cycle
d)	Cycle; more; longest takt
e)	Cycle; less; takt