As discussed in our lectures, a customer with a higher CLV (Customer Lifetime Value) would have a track record of complaining a lot be a female have a track record of posting negative reviews online o have a shorter wait time when calling customer service O have less money to spend Hide your screen. Stop sharing ORO Pro Nestle's Stouffer's brand offers gourmet entrees for one segment of the frozen dinner market and Nestle's Lean Cuisine brand for another segment that wants both good taste and low calories. When Nestle chose to serve two well-defined market segments and develop distinct marketing mixes for each, it was implementing an) strategy heterogeneous positioning O market integration differentiated targeting concentrated targeting multisegment targeting Our screen. Hide Stop sharing Acura defined their target market as adults 35-54 years of age, with incomes over $100,000, professional or executive occupations, with a college degree. Acura is segmenting by: O psychographics geographics benefits sought demographics product usage 4 your screen. Stop sharing Hide For a new product category, often, the norm is to have O multi-segment target market strategy concentrated target market strategy micromarketing undifferentiated target market strategy O perceptual mapping