As explained in this week's lecture notes, Everett Rogers, a renowned communication scholar, developed a theory known as the Diffusion of Innovations. In this theory, he identified five key attributes that influence the rate of adoption and diffusion of new innovations among a target audience. These attributes help explain why some innovations spread more rapidly than others.

$1)$ Based upon explicit and implicit information in the case, please evaluate Lena's fit to market.$$

$2)$ What would you recommend Pinture to improve Lena's fit