As general manager at a large, upscale hotel in the Phoenix area, over the past few winters you have noticed a growing number of European tourists who are visiting the Valley and staying at your facility. A large number of them come for the sunshine and sunshine-related activities, but also enjoy taking day and even overnight trips to Northern Arizona for skiing and other wintertime activities.

QUESTIONS:

1. As general manager, how you would proceed in promoting your facility to the European market to capture more market share?

2. how you plan to gain customer loyalty in the long term as a general manager?

3. What strategy or plan are you going to incorporate related businesses into the overall customer experience strategy? what you would do to include them in growing this segment?

4. There are businesses in Northern Arizona that may already cater to European tourists at that time of year. What could you market to them to garner some of their business for your operation?

5. What considerations to be made in day-to-day operations in dealing for expanding and accommodating European and other international clientele?

6. How do visitors from foreign countries affect day-to-day operations?

7. How does increasing foreign guest clientele impacts employee recruitment and training?

Need explanation along with answer.