As I am doing stationery business, It includes items like pen, pencils and papers.

I am supposed to fill the given table of strategic approaches, I have to write my stationery business Strategic approach by filling the boxes in a suitable form.

The Entrepreneurial Strategy Matrix: Appropriate Strategies High Move quickly Protect innovation Lock in investment and operating costs via control systems, contracts, and other measures T-R Reduce risk by lowering investment and operating costs Maintain innovation Outsource high-investment operations Joint venture options Innovation i-R Defend present positionIncrease innovation; develop Accept limited payback a competitive advantage Accept limited growth Reduce risk potential Use business plan and object analysis Minimize investment Reduce financing costs Franchise option Abandon venture? Low Low High Risk