Question: As IKEA has expanded into more and more countries, it has become one of the most successful retailers in the world. Looking forward, IKEA hopes

As IKEA has expanded into more and more countries, it has become one of the most successful retailers in the world. Looking forward, IKEA hopes to successfully expand into India, despite strict guidelines, and grow its Chinese market. You are a member of the team that helps develop the company's international expansion plans.

As the company prepares to sell and open more stores in the Indian and Chinese markets, which type of strategy would you recommend to best help IKEA expand?

Standardization of its products and business model to maintain consistency in each market IKEA enters

Regionalization of its products and business model to serve the specific marketsL

As IKEA has expanded into more and more countries, it has

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