Question: As is evident from the strategic map in the case, the group of proprietary firms is able to command a much higher price for their
As is evident from the strategic map in the case, the group of proprietary firms is able to command a much higher price for their patentprotected drugs than the generic group. What is the primary mobility barrier described in the case that prevents the firms in the generic group from ascending into the proprietary group of firms?
Multiple Choice
The primary mobility barrier keeps the proprietary firms from joining the generic group.
The threat of new entrants is low in the proprietary group of firms.
Intensive competitive rivalry in the generic group would be disrupted if firms changed strategies.
Large investments in the direct sales force for prescription drugs.
Strong R&D competence built over many years with large investments and complex alliances.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
