As karma developer, Dan was in charge of hummels development and proactivity. Considering the recent media crticism it was however clear that in order to stay on track and continue hunmels work of doing good while being well, Dan needed to reconsider the companys strategy for philanthropic activities while at the same time ensuring responsible supply chain management. At tomorrows meeting with the christian and the soren, Dan was expected to present and clearly argue for his suggestions. He had to look at all aspects of the situation - how would the strategy affect external stakeholder such as customers and suppliers, and how should potential changes be managed internally in order to obtain support and engagement from hummels employees?