Question: as many as can be solved as possible N Tamul Plates Marketing: Channel Challenges for an Organic Product Assignment Questions 1. Describe the product features
as many as can be solved as possible
N Tamul Plates Marketing: Channel Challenges for an Organic Product Assignment Questions 1. Describe the product features of TPMC dinnerware and how they influence the distribution channel 2. Describe the role of distribution channels, in general, and TPMC's needs, in particular 3. Describe the various channel options available to TPMC for distributing its products across the country 4. TPMC currently relies heavily on wholesales for distribution. What are the advantages and disadvantages of this strategy? 5. Map the various consumer groups onto different distribution channels, specifically with respect to TPMC, and explain their importance. 6. Analyze the economic and consumer preference features of the market and determine the best distribution channel, or combination of channels, for TPMC to pursue to reach its future growth targets
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