As many countries in the world move increasingly toward a service economy, firms and marketers have become more interested in the special challenges involved in marketing services. Service marketing strategy covers three additional Ps: people, physical evidence, and process. Successful services marketing calls not only for external marketing, but also for internal marketing to motivate employees and interactive marketing to emphasize both "high-tech" and "high-touch" elements. Because services are generally high in experience and credence qualities, there is more risk in their purchase. Even product-based companies must provide support services for their customers.

Required: Based on this citation, discuss the Service Provider Gaps, their causes and marketing remedial action required, citing appropriate examples to justify your points.