As marketing manager for the newJump!athletic shoe company, you have a lot of work to do in order to compete with athletic shoe giants like Nike and Adidas. Though your company makes various kinds of athletic shoes, they want to build their brand around basketball shoes. Your marketing campaign must be top notch, and probably feature an up-and-coming basketball star. Nike has LeBron James and Adidas has Derrick Rose. You need to find someone who is a rising, personable star - but not yet a spokesperson for a competitor. Jayson Tatum is your pick, based on his three-point percentage and smart team defense, two talents you will feature in your advertising.

You contact Jayson Tatum's agent to negotiate a contract with the young star. The agent is interested, but he has also had inquiries from other shoe companies. He wants to see what your overall plan is - your promotion mix. Check all of the items below that comprise your promotion mix:

a. Use events, press releases, and press conferences to generate media attention.

b. Offer discounts and other incentives for new buyers.

c. Build a noteworthy advertising campaign.

d. Design a special shoe line named after Jayson Tatum.

e. Hire a sales team to visit shoe stores.

Answer rating: 100% (QA)

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