As marketing manager, you have been asked by the senior management team (SMT) to create a 3-year marketing plan that will support the organization to meet its objectives for growth or sustain its current market position. The SMT has asked you to take responsibility for delivering a strategic marketing plan with the objectives of creating growth or sustaining existing revenue. 

Task 1 - Develop, with justification, Two marketing objectives relevant to the theme."SMART". 

Task 2 - Recommend a marketing strategy to fulfill your objectives (Ansoff, porter, Segmentation, Targeting and positioning) and other strategies that are relevant to your theme. 

Task 3 - Determine the marketing mix required for your chosen organization. 

Task 4 - Construct a successful implementation plan for your marketing mix. 

Task 5 - Recommend the key metrics that will be used to measure the effectiveness of your marketing activities.

Answer rating: 100% (QA)

Task 1 Develop Two SMART Marketing Objectives Objective 1 Increase Market Share Specific To gain a 10 increase in market share within the next 3 years Measurable Track market share regularly using mar... View the full answer