As mentioned in the chapter, target costing is a method of setting prices that combines market-based pricing with a cost-reduction emphasis. It is also useful in highly competitive markets. I want you to go online and search for examples of companies that use target costing. If possible, look for reasons why these companies chose to use target costing. Is there a particular industry that prefers to use target costing as a method of setting prices? Share your findings with the class in a discussion