Question: As mentioned in the readings regarding T - Mobile, what is the name of the advertising ploy when a business advertises one product or service,

As mentioned in the readings regarding T-Mobile, what is the name of the advertising ploy when a business advertises one product or service, but then talks the potential customer into a different, more expensive product or service because the product or service actually advertised does not truly exist?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!