As NPD professionals strive to optimize their firms$$ NPD processes, they can $($and should$)$ adopt integrated IP programs that complete IP$-$related actions as a natural byproduct of NPD efforts and empower NPD teams to create products that enjoy strong IP protection and avoid conflicting with others$$ IP rights. Do you agree or disagree? Provide rationale $($use illustrations$)$ based on the assigned$/$required readings.