Question: As outlined in this week's lecture notes, there are seven common game-winning moves that can be leveraged to differentiate and strengthen competitive positioning. They include

As outlined in this week's lecture notes, there are seven common game-winning moves that can be leveraged to differentiate and strengthen competitive positioning. They include Geographic Expansion, New Price Tiers, Vertical Integration, Moving Into Adjacent Product Segments, New Distribution Channels, Discontinuous Innovation, and Mergers & Acquisitions.

  • Identify an organization in your industry (but not the company you selected for your course project) that used one of the seven common winning moves.
  • Which move did they use and why do you think they elected to use this move?
  • How effective was this move in establishing meaningful differentiation? Support your response with references to this week's materials including Chapter 9 from Sherman.

Step by Step Solution

3.41 Rating (157 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

New price tiers Tiered pricing is a method where sellers segment the pricing of their products or services to suit their various target markets By optimizing and changing up your offering between each ... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Organizational Behavior Questions!