Question: As per the case, what are the challenges that the new CEO of Volkswagen will face in rebuilding their brand value back? Using the decision

As per the case, what are the challenges that the new CEO of Volkswagen will face in rebuilding their brand value back? Using the decision making process, explain how the new CEO of Volkswagen can get its reputation back as being one of the best automobile companies. Volkswagen is already a global organisation, what other ways of going global approaches the company can take in order to get into untapped markets (developing countries). What challenges and risks it might face there?

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