Question: As per the ch . 2 additional reading Marketing Research in Practice... Which of the following is NOT one of the criteria for a good

As per the ch.2 additional reading "Marketing Research in Practice"... Which of the following is NOT one of the criteria for a good Marketing Decision Support System (MDSS).
Interactive
Flexible
Cost Benefit Oriented
User Friendly
As per the ch.2 additional reading "Marketing Research in Practice"... Which

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