Question: As presented in 'Chapter 7 A Applied', what does 'Derived Demand' mean in the context of B to B marketing? A decrease in demand due

As presented in 'Chapter 7A Applied', what does 'Derived Demand' mean in the context of B to B marketing?
A decrease in demand due to market saturation
Demand for a product caused by the demand for another product
Demand that is unrelated to consumer needs
A marketing strategy to increase demand artificially
As presented in 'Chapter 7A Applied', what does 'Derived Demand' mean

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