As stated in the notes; we just briefly look at the topic of market research in this course. Market research is widely used and jobs in market research have been in high demand. I encourage you to look into market research farther if this is something that is of interest to you! Over the last few years we have started to see some retailers open earlier and earlier on Thanksgiving Day. Others have taken a different approach and decide to remain closed. Is it a good strategy for retailers to open on Thanksgiving? prior to 6pm? Are your customers interested in these extended hours? For this assignment; you will create a basic marketing research plan so that we can find out what our customers think in regards to being open on Thanksgiving. For this assignment: 1) Define problem 2) Create a research design- a hypothesis 3) What type of data collection instrument will you use? Which survey method? 4) Select a sample- who will participate in this research? This is a brief assignment- 1/2 page at most. I understand that many of you may not have taken marketing or statistics previously. The purpose of this assignment is for you to have the opportunity to see how retailers would gather information in order to make good decisions. In step 3- simply describe what survey method you think would serve you best. In step 4- describe how you would survey customers. Who would you ask to participate? How you would go about conducting the research?