As suggested in the information, why are most packaging changes quite minor and

only change one or two elements at a time?

Given that the product did not change $-$ only the packaging $-$ are you surprised that

sales revenue fell by $20\%($especially for a market leading brand$)?$

Do you agree with the decision to reintroduce the old packaging so quickly OR do

you think that they should have given consumers more time to get used to the new

look?

Review the list of packaging element changes $($under Tropicana's Packaging Redesign

above$)-$ given their objectives $($refer to Rationale for Tropicana's Packaging Redesign

above$)-$ which packaging changes do you agree with and would have implemented

$($if any$)$ and which ones would you drop?

Why do you think that sales fell by $20\%$ after the new pack rolled out? Choose

relevant reasons from the following list: