As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to
Question:
As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most-read newspaper into tomorrow’s best resource for news and information. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. As the Chief Marketing Officer for USA Today, your boss asks you to develop a plan that allows readers to fully customize their online newspaper and have audio/video content automatically sent to their mobile devices. How would you go about developing a strategy to achieve this goal?
Payroll Accounting 2016
ISBN: 978-1259572197
2nd edition
Authors: Jeanette Landin, Paulette Schirmer