As the Chief Strategy Officer of Kia Motors & having entered India recently, you have to decide on a Strategy Implementation tactic to take on the fiercely contested automobile car market space in India. Which Market Location tactic would you plan to choose to take on other automotive rivals in this space? Justify with reasons? (1500 words)

Answer rating: 100% (QA)

According to Jewel 1996 a plan is a coordinated course of action designed to achieve corporate objectives To this end location strategies form part of the overall corporate objectives A location strat... View the full answer