1. As the executive responsible for creating a change plan, your company (whoever you currently work for) has asked you to find an example of a real-world business (real business today) that is currently (or recently within past 5 yrs) initiating a business change. This could be a brand refresh, a corporate repositioning, a restructuring, a target market expansion, an added new product line, etc. (Name the company and the initiative). Note: you'll need to do some research. Look in papers, magazines, the news, etc to find a current company that currently is seen as/or has recently (successfully) implemented this new change. This could be Netflix and how it's changed it's pricing structure and cracking down on users. (You can't use this as your example)

• A. Explain this effort and why the company is doing this as well as supply a website or article that supports your explanation. (perhaps the company website)
• B. In this example, is the company using Theory E or O? why/how?
• NOTE: Whatever their effort was, needs to be the EXACT effort you plan at your company. For ex. If they did a brand refresh, then your company would need to implement a brand refresh for this assignment

2) How: Your company has asked you to lead this a persuasion/change campaign for this same/similar imitative at your company.Use the concepts and strategies discussed in this module to outline a plan for leading this effort. Be specific about the campaign/plan you're using and why and include tactical examples (paper cups, bins, emission reduction, etc.) of your plan and how you would carry out your plan.

What, How and Why: What theory and persuasion/change campaign would you use from the learnings.

1. E or O - What/Why?
2. 4 or 8 step? - Why? / How?

References courses:

Read:"Cracking the Code of Change", by Beer, Michael, and Nitin Nohria.Harvard Business Review78, no. 3 (May-June 2000): 133-141Links to an external site.Download "Cracking the Code of Change", by Beer, Michael, and Nitin Nohria.Harvard Business Review78, no. 3 (May-June 2000): 133-141Links to an external site.

(Theory E and Theory O)

Read:"Change through Persuasion," by Garvin and Roberto, (2005).Harvard Business Review. 83. 104-12, 149Download "Change through Persuasion," by Garvin and Roberto, (2005).Harvard Business Review. 83. 104-12, 149

Pay attention to the 4 Phases ofPersuasionCampaign approach).

[influenceatwork]. (November 26, 2012).Science of Persuasion[Video file].Retrieved fromhttps://www.youtube.com/watch?v=cFdCzN7RYbw&t=23s.

Read:"Managing Conflict, Politics, and NegotiationDownload Managing Conflict, Politics, and Negotiation

17 inContemporary Management, 2015. McGraw-Hill Higher Education, by Gareth Jones and Jennifer George. Read:"Managing Conflict, Politics, and Negotiation

"The Necessary Art of Persuasion." 1998.Harvard Business Review,by Jay A. Conger

Instructions:

1. Corporate example

An appropriate example with explanation and website reference as support Theory E or O identified

2. Recommendation for a change campaign

Offer an appropriate solution supported by course content Specific Theory, Campaign, and tacticsare outlined for each phase

Recommendations:

• Introduction.
• Conclusion.
• Each idea cited in the paragraph must have an APA-style reference. For example, "Tesla was founded in 2023" (Tesla, 2023); this should make it easier for the teacher to determine the text's origin. (Justify your answer with references in the text.)
• Justify their conclusions and references (Please note: A link must accompany all references cited in the text, and all must be justified in the SRIBBR. No unjustified reference will be accepted).
• Your assignment should be approx. 1-2 page in length.