As the marketing manager for a local shopping center, you are asked to prepare a report outlining
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Question:
As the marketing manager for a local shopping center, you are asked to prepare a report outlining the external influences that should be considered in the situation analysis. Describe each category of external influences, provide an example of a trend for each category, and explain how such an influence could impact the shopping center for which you work.
Related Book For
Fundamental Accounting Principles
ISBN: 978-0071051507
Volume I, 14th Canadian Edition
Authors: Larson Kermit, Tilly Jensen
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