As the world changes around us, there are a lot of challenges to manage. Many of these revolve around technology, and how it changes the way we live our day-to-day lives or run our businesses. This has led us to the brink of a new era a new industrial revolution that is set to completely revolutionise the world as we know it. Its been labelled the Fourth Industrial Revolution (4IR), and while it brings some exciting changes with it, it also presents some significant challenges for businesses around the world. You have been appointed the Business Development Manager of a popular private company in South Africa to assist the organisation in positively responding to the 4IR. You are advised that the company has been struggling with various challenges related to growth, gaining a strong competitive advantage and managing change. You are expected to draft a situation analysis report and recommendations to your Chief Executive Officer. The report should provide sufficient reference to the organisational context and extensive application of relevant theory. Your report should address all questions and follow the structure and numbering of sections as provided below:

Before making strategic decisions, managers commonly use the five forces framework to determine the competitive structure of the industry. Critically appraise the task environment of your organisation and discuss the possible application of Porters Five Forces Model in analysing the competitive advantage of your business. Use relevant examples to substantiate your answer. 20 marks ( My business is the medical laboratory)