Question: As WARC ( 2 0 1 9 ) points out, among the success factors for a new brand launch are _ _ _ _ _

As WARC (2019) points out, among the success factors for a new brand launch are _____.(select all that apply)
Question 4 options:
Tailoring launches to consumer need states
Creating fame to drive word of mouth
Building the right positioning and image
Using advertising to increase awareness and drive trial

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