Question: As was discussed in class, with regards to Decision Making Perspectives, the perspective where a consumer makes decisions as a result of a learned response

As was discussed in class, with regards to Decision Making Perspectives, the perspective where a consumer makes decisions as a result of a learned response to environmental cues, for example buying on impulse is the definition of which perspective?

Firms know these perspectives and strategically place items to "trigger" you into making impulse purchase decisions.

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