As we discussed in class, a well$-$developed strategic brand identity, or stated in a different manner, $"..,$ what a brand wants to stand for in the eyes of the consumer", is essential for any brand that seeks to effectively connect with its consumers and in turn, its ability to communicate a distinct advantage. As we have begun to analyze Aaker$$s brand identity structure, he advises that marketers consider $4$ main perspectives when engineering a brand$$s identity; those being $$ Brand as: Product, Person, Organization, and Symbol.

A$.$ Draft a brand identity $($vision$)$ statement for the brand that you spoke of on our first class$*-$ keep in mind the above perspectives. In doing so$,$ if an element$($s$)$ of Aaker's perspectives is present in your brand's identity, comment on how it $($or they$)$ translates within the identity.$($As Aaker explains, not all perspectives may necessarily be present within a brand$$s identity, but should be at a minimum, considered when drafting a strategic identity$/$vision statement$).$ If one or more of Aaker's perspectives are not, in your view, evidenced in its Brand Identity; please name them and your perceived rationale for their exclusion.