As we have learned in this chapter customer needs can be basic. Yet many businesses fail to satisfy the customer's most fundamental needs. Think about a customer's most basic needs and then tell us about the best sales and customer service experience you have had to date? Use the following questions to tell us why the experience was so special.

1. The business made me feel welcomed and understood by:
2. The business satisfied my need for control and options by:

Minimum of 200 words.