Question: As we have studied in class, how important are the threshold and how they play a major role in stimulating consumers response toward a brand.

As we have studied in class, how important are the threshold and how they play a major role in stimulating consumers response toward a brand. You task is to recall any product that has used just noticeable differences (j.n.d) strategy over the years. It could be a change in a companys logo, or it packaging etc. (If you cant recall any, search and find any of the product through google- it should not be the one discussed in class). Make a list of various j.n.d strategies utilized by this selected product and justify your opinion whether they are likely to be effective? Was that a positive or a negative change? (. If you are a part of a team which was devising this change, what would you have done differently. Explain.

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