Question: As we learned in class, q , is the practice of taking a group of Consumers that are inherently Heterogenous ( Different ) and dividing

As we learned in class, q, is the practice of taking a group of Consumers that are inherently Heterogenous (Different) and dividing it into smaller groups that are more Homogenous (Similar).
Market Segmentation
Targeting
Micromarketing
Mass Media
Aggregation
As we learned in class, q , is the practice of

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