As we look at this week's reading, we can look at products that failed. There are typically eight reasons why products fail. There is an Insignificant point of difference, where your product does not stand out from its competitors, Incomplete market, where all steps of development are extremely important so your product does not fail, Not satisfying customer needs on critical factors, where your product has to grab the general public's attention, Bad timing, you want to come out with a product when the timing, competition, and market are perfect for your product, No economic access to buyers, where your product remains hidden to consumers, Poor product quality, you want to make sure that market is too packed for your product, Poor execution of the marketing mix, which means your product is missing something, and too little market attractiveness, where people are not interested in your product $($Kerin$,2017).$ In my work we have to be very careful about insignificant point of difference with our fundraising events. The local fundraising market is saturated, so we have to take care to research what is being offered and then differentiate our events so they stand out.

Class: Can you share an example of a product that failed and which of our text's reasons you feel contributed to its failure? What reasoning led you to conclude that was the cause?