As we shift from looking at local or national communications efforts to the international level, it can
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Question:
As we shift from looking at local or national communications efforts to the international level, it can quickly become overwhelming because of the range of differences that might exist. Our readings offer a helpful framework of dimensions to help us sort through where to start. Considering the 7 dimensions detailed in our readings , select 2-3 dimensions and discuss how each could be important to consider in planning an international communications effort. (For example, "Level of Development" : Why is that important to consider if I am planning a campaign in Africa versus France? ) Use examples to illustrate your points.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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