As we$$ve learned in class, conducting a competitive content analysis is extremely important when strategizing a content marketing strategy. you$$ll conduct a content audit for a popular brand and two of their competitors.

$1)$ Choose ONE brands: Nike, Google, Amazon, Disney, Microsoft, Lego, Apple, or one of your favorite brands. Your chosen brand will be the focal point of your content audit.

$2)$ Identify two competitors of your chosen brand. Ensure that the competitors you select operate within the same industry or market niche as your chosen brand. This will facilitate a meaningful comparison of content strategies.

$3)$ Focus on who the brand, and their competitors, are targeting demographically, geographically, culturally, and behaviorally.

$4)$ Analyze how each brand speaks to its target market through its content. Consider the tone, messaging, and language used. Cite examples. Consider including graphics.

$5)$ Evaluate how the three brands address the needs, pain points, interests, and preferences of their target audience. Look for patterns in content themes, topics, and solutions offered. Pay attention to the channels used by each brand to distribute content $($e$.$g$.,$ social media platforms, websites, blogs, email newsletters$)$ and assess their effectiveness in reaching the target audience.