As you continue to learn about competition in Apple and Amazon, it is vitally important to apply the knowledge in order to increase retention. While you might not be in a position to achieve this within your workplace, you can work to implement this knowledge in other ways. Below are quotes referring to competition. In 200-230 WO***DS, Please choose one and apply the knowledge you have gained from the textbook "Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, 23rd Edition By Arthur Thompson or outside research, and any other area.

Quotes:

"You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently." Steve Jobs

"And while the law of competition may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department" Andrew Carnegie

"When you brand yourself properly the competition becomes irrelevant". Walt Disney