As you first begin the composition process, which of these questions should you ask yourself? Check all that apply. Do I really want to write this message? Why am I sending this message? Should this be an email or a memo? What do I hope to achieve by sending this message? Will the audience listen to me? Read the following scenario, and answer the questions. Akihabara Imports offers the widest selection of Japanese animation products available on the Internet. All products are shipped with certificates of authenticity. Choose from our vast selection of action figures, collectibles, DVDs, and print books. Items noted with (*) are signed by the original author. Some supplies are limited, so act now! Use our secure online form for immediate purchase, or call our operators at 555.555.5555, all day and all night, 7 days a week. What is the primary purpose of this message? To track an order To respond to a customer complaint To sell animation products to a customer To provide customer service What is the secondary purpose of this message? To provide customer service To rebuild the existing customer relationship To build goodwill with the customer After identifying the purpose of your message, you should select the most appropriate communication channel. When determining the most effective channel for your message, which of these should you consider? Check all that apply. Cost of the channel Receiver's preference and level of technical expertise Amount and speed of feedback and interactivity required Confidentiality and sensitivity of the message Degree of satisfaction Sender's composing preference Amount of effort involved Consider the following situation and choose the most appropriate communication channel. You've been getting emails for weeks from people who are excited about your company's marketing strategies. They want to learn more. You'd like to share your experiences and ideas with fans and competitors alike, but you're not sure how to address a wide audience quickly. Technology and competition continue to accelerate the pace of business; thus, business writers switch to increasingly faster means of communicatio Consider the following scenario, and determine if a faster communication channel would be more appropriate. Marianna is writing a letter to a customer informing them that Flannery Electronic will not be able to replace their defective stereo because the warranty has expired. Marianna should call the customer Marianna should send the message as an email Marianna has chosen the correct channel A good writer anticipates the audience of a message. Although you can't always know exactly who the audience is, you can imagine the general characteristics of the receiver. Profiling your audience allows you to adopt the appropriate tone, language, and channel. Which of these are appropriate questions to ask when profiling your audience? Check all that apply. Why am I writing this message? How much does the audience know about my topic? How can I prevent other people from seeing this message? How should I format this message? How does my secondary audience differ from my primary audience