As you learnt throughout the course, the distribution strategy is key for successful market penetration of any product. Companies seldom hire external agencies to work in collaboration to develop distribution strategies. One such agency has asked for your help with four of its projects. Your role is to conduct primary and secondary research and record your observations.

Do a survey locally and understand the distribution of each of these channels. Also, explain the challenges in each case:

Distribution of milk products

Distribution of heavy$-$duty capital equipment

Distribution of textbooks to schools

Distribution of antivirus through a reseller