As you read and learned all about the vast range of employee benefits and its considerations, you can see how layered and complex the function has become especially given the rise in managing its costs. It has actually been said over the years that one should add another 35% to their salary to take into account the richness of benefits provided. Perhaps today that percentage is even higher. What did you find most fascinating about the importance of designing, developing, implementing benefit programs...and what do you think organizations could/should do to further promote, market and publicize these offerings so that employees have a better understanding of the value of these benefits?