As youll hear Jeff discuss, this apps collected data (social media) provides brands with a potential tool for aligning their environmental and economic interests with their customers. One example Jeff discusses, is how a large taco restaurant might change their method for hot sauce distribution to cut down on unopened hot sauce trash/waste. Consider a social media or social networking platforms you use regularly. Select one and discuss how a brand could use information/data from this social media/networking platform to potentially better meet the needs of its customers, align to an environmental issue, meet an economic interest, better connect with the target market, reach new customers, etc. As you discuss your selection, make sure to touch on key social media and online PR concepts discussed in this weeks reading