Question: ASAP Question 8 (10 points) The term aspirational consumer has been used by luxury brands to describe a less financially-secure consumer who possesses luxury brands.

ASAP

Question 8 (10 points) The term "aspirational consumer" has been used by luxury brands to describe a less financially-secure consumer who possesses luxury brands. a) How does theory of 'self concept' help explain this behaviour? Please support your answer with a real example of a how a luxury brand targets this segment. (5 Marks) b) If this creates internal conflict in the person, how does the theory suggest either the consumer or the brand marketer (your choice), might deal with it

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