Question: ASB created a mobile application that is intended to be used for educational purposes. How does this align with their business goals and target audience

ASB created a mobile application that is intended to be used for educational purposes. How does this align with their business goals and target audience

s interests?

If you were a consultant to ASB, what would your recommendations be for creating awareness and downloads of the digital piggybank app?

The case mentions the mobile app makes use of gamification. What purpose does this serve and how important is the component of gamification?

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