Question: Ashely should focus on promoting her software through personal selling because she is offering a B2B solution. She designed 4 versions of her software to

Ashely should focus on promoting her software through personal selling because she is offering a B2B solution. She designed 4 versions of her software to meet the needs of different customers, with the simplest version being the least expensive one and the most sophisticated version being the most expensive one. Ashely hopes that the majority of her customers purchase the most expensive one. How do you recommend she present different versions of her software to potential customers? Should she start from the least expensive one or the most expensive one? Why? Remember to elaborate on your answer.

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