Question: Ashland MultiComm Services In the past program In an ongoing study of the 3-For-All registration solicitation process, a marketing team wanted to test the impact
Ashland MultiComm Services In the past program In an ongoing study of the 3-For-All registration solicitation process, a marketing team wanted to test the impact of two types of structured sales presentations (formal in-person and informal in-person) and hours spent on telemarketing on new signups. The team recorded this data for the past 24 weeks in AMS14. Analyzed this data and developed a multiple regression model to predict the number of new signups in a week, based on hours spent on telemarketing and type of sales presentation. Prepared a report detailing the findings of the regression model Satisfied history use
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