Assessment $1$: Syndicate Presentations $(10\%)$:

Your syndicate group has been selected to review the OneCart case study and to offer suitable recommendations on how best the managers of OneCart can scale and grow in light of intense competition in the on$-$demand grocery market. The rubric in the table below should guide you when preprate your solution in the PowerPoint Presentation.

Requirements:

$1.$ Each Syndicate is required to do a $20-$minute presentation of their plan to the class in the final sessions of the last day of the course on $15$ June $2024.$

$2.$ The syndicate presentation is based on the OneCart: Integrated Marketing for On$-$Demand Grocery Delivery $($download from Ulwazi$).$

$3.$ The formatting and quality of the presentation will be assessed, as well as the content.

$4.$ The presentation aims to demonstrate your understanding of key concepts and frameworks learned in class for developing an effective marketing plan.

$5.$ The presentation accounts for $15\%$ of the assessment.

$6.$ Upload the presentation on Ulwazi before the presentation.

Syndicate Presentation Marking rubric:

Case Analysis Marking Criteria:

Date: $15$ June $2024$

$1.$ Executive Summary & identification of marketing problem or challenge facing OneCart $-5\%$

$2.$ Situation analysis $-15\%$

$$ External environment analysis

$$ Customer, Company & competitor analysis

$$ Review of marketing mix elements

$3.$ Marketing strategy $-20\%$

$$ Marketing objectives

$$ Segmentation, Targeting & Positioning

$4.$ Growth Strategies $-10\%$

$$ Ansoff Growth Matrix

$5.$ Marketing Tactics $-20\%$

$$ Marketing mix elements

$6.$ Control and Evaluations $-5\%$

$7.$ Use of visual aids and general formatting of the report $-15\%$

$8.$ Presentation skills $-10\%$

Total $-100\%$