Assessment $2$: Applied Project $-$ A

Due date: Week $7$

Group$/$individual: Individual

Word count$/$Time provided: $1500$ words

Weighting: $20\%$

Unit Learning Outcomes: ULO$1,$ ULO$2,$ ULO$3,$ ULO$4.$

Assessment $2$ Detail

In this assessment task, students will be creating an Applied Project A $-$ to conduct external

and internal analysis of the business.

To complete this project student will be selecting a case study on Travel & Tourism Industry

of their choice$/$preference$.$ As we have identified that in this Covid $19$ situation Travel &

Tourism Industry is the one which has hit very hard and have struggle to the maximum to

maintain and retain its business. It has been observed that from time to time this industry

have made changes and improved its Strategic Planning$$s to retain in the business

environment.

Project A $-$ Description

Following requirements should be satisfied by the students: $-$

$1.$ Explanation of A very brief overview of the firm and its product or service and target

market.

$2.$ Explanation of Vision, Mission Statement & Goals:

$$ What is the organization$$s Vision, mission, and goals? Do you believe in the mission?

Do you feel your work is contributing to the advancement of the mission, Vision,

mission, and goals?

$$ What does internal and external stakeholder need or expect from us$?$ How well have

organisation performed against these expectations in the past?

$$ What are the immediate results that can be observed because of strategic plan? Longterm results?

$3.$ Explanation of Unique differentiating features. Highlight the unique features of your

products$/$services$,$ particularly what is going to make and stand out above the rest.

$4.$ Complete a PESTLE analysis $$ Explanation of Internal and External Factors are

important.

Internal Capacity

$$ How effective is our staff? Our Board of Directors?

$$ How effective is the organization$$s management and leadership?

$$ What are the human and physical resources required to operate strategic plans?

$$ Does the organization have sufficient resources available? Will these be affected in

the future?

External Assessment Environmental Trends

$$ What environmental trends do we need to be aware of$,$ and take into consideration, as

we think about our future strategic direction? This could include economic, political,

legal, environmental, social, or technological changes.

$$ What are the greatest areas of needs for our clients$/$our community? Do you foresee

this changing in the next five years?

$$ What are the opportunities for the organization to make a bigger impact? Are there

policy, advocacy, or service gaps that the organization could be fulfilling?

$5.$ COVID$-19$ impact due to the government restriction$/$political decision in the travel and

tourism industry

$6.$ Recommend at least $3$ unique ways your selected business may offer to control mental

health and anxiety during COVID$-19$ as client attraction

Project REQUIREMENTS

The organisation to be used for the project must be agreed upon by the lecturer. After

discussion with the lecturer, every student must email a written request with $(1)$ the name of

the organisation, and $(2),$ their reason for choosing this organisation to the lecturer.

An engaging, clear, and concise project report will be critical to attaining good marks. The

analysis of the organisation strategic planning must be supported with relevant quantitative

data, websites and scholarly articles to show a clear understanding and analysis of the

relevant project requirements.

Project Assessment Criteria: Students should demonstrate the ability to

$1.$ Make appropriate use of the concepts of strategic management in the written form

$2.$ Critically evaluate theoretical positions, and identify PESTEL Analysis of a given

strategy$/$organisation

$3.$ Clearly demonstrate linkages between factors in the internal$/$external environment and

current business strategies and issues facing a current real$-$time case organisation

$4.$ Communicate complex information clearly and succinctly in the written forms

$5.$ Develop a strong, credible argument

$6.$ Demonstrate research skills and the use of appropriate strategic management literature

Assessments $2$ Marking Criteria and Rubric

The assessment will be marked out of $100$ and will be weighted $20\%$ of the total unit mark.

The marking criteria and rubric are shown on the following page.