Assessment $3$

Watch this Indian Coca$-$Cola ad featuring an Indian celebrity and a hospitality employee.

Deduce the positioning statement behind creating the advertisement.

For individuals looking for high$-$quality beverages, Coca$-$Cola creates a positive experience for customers when they enjoy a Coca$-$Cola brand drink. Unlike other beverage options, Coca$-$Cola products inspire happiness and make a positive difference in customers' lives, and the brand is intensely focused on the needs of consumers and customers.

For youngsters looking for refreshing beverages, Coca$-$Cola offers a joyful experience when they enjoy a Coca$-$Cola brand drink. Unlike other beverages, Coca$-$Cola products inspire belongingness and a sense of community, and the brand is intensely focused on consumers and consumers' needs.

For individuals looking for quality beverages, Coca$-$Cola offers a drink appropriate for an active lifestyle and which impacts the lives of people in a very self$-$serving way. Coca$-$Cola inspires a sense of responsibility and is intensely focused on community.

For individuals that are inspiring to others, Coca$-$Cola is a drink that gives them the connection they need to feel towards others. Unlike other beverages, Coca$-$Cola beverages inspire a sense of achievement, and the brand is focused towards customers who aspire to achieve higher goals.