Assessment Description

This assessment will allow students to inventory tangible tools and intangible resources essential to digital data analysis and management. It will also enable students to examine ethical issues associated with the accumulation of analytics, data, and technology, evaluate strategies for advanced data analysis, and learn how interpreting these results can inform decision$-$making and business direction.

Assessment Instructions

Generative AI is revolutionising customer support, enabling efficient interactions through chatbots for routine queries and personalised AI$-$driven solutions. As companies embrace AI for personalised marketing, ethical concerns about consumer data use are growing. While AI enhances user experiences with tailored recommendations, it also raises privacy and data protection issues. It is sessential for businesses to balance between personalisation and customers' privacy.

As a business leader, you are invited to provide your expert opinion on the following questions, having gathered qualitative and quantitative data on using Generative AI to personalise customer experiences and help with digital marketing:

$-$ What are the potential implementation challenges for adopting Gen AI in personalise customer experience and marketing regarding data privacy and security?

$-$ What can be some of the ethical issues that may arise when implementing Gen AI $?$

$-$ Give at least $3$ recommendations for designing the code of conduct for the Gen Al application, specifically on personalise customer experience and digital marketing.