Assessment overview Your task is to write a report that analyses motivation problems and suggests improvements in a workplace. You will read about problems at Happy Days Caf, where staff members are unhappy and some have left their jobs. As a management consultant, you will identify what is causing low motivation and recommend ways to improve the situation. Learning outcomes By completing this assessment, you will show that you can: 1.Identify different types of employee motivation problems 2.Use motivation theories to explain workplace situations 3.Suggest practical solutions to improve motivation 4.Compare extrinsic and intrinsic motivation 5.Write clear business recommendations Your Task Write a report (2,000 words) that: 1.Analyses the problems at Happy Days Caf using TWO-THREE motivation theories from your course (e.g., Maslow, Herzberg) 2.Shows how BOTH types of motivation are important: oHow do pay and benefits affect staff motivation? o How does the work environment affect staff motivation? oHow do these work together? 3.Suggests THREE practical improvements that include: oAt least one improvement for pay/benefits oAt least one improvement for work satisfaction oExplain how these improvements work together Report Structure 1.Introduction (approx. 150 words) o Describe the situation o Outline your report 2.Analysis (approx. 850 words) o Use TWO-THREE motivation theories o Show how they explain the problems o Give examples from the case 3.Suggested Improvements (approx. 850 words) o Describe THREE clear improvements o Include both types of motivation o Explain why they will help o Show how they work together 4.Conclusion (approx. 150 words) o Summarise main points o Explain most important actions

Case study Happy Days Caf: Creating a Motivated Team Company Background Happy Days is a caf chain with five shops across Hampshire, operating since 2018. Each caf serves breakfast and lunch, plus coffee and cakes throughout the day. The cafs are located in: Commercial Road, Portsmouth (flagship store) Gunwharf Quays, Portsmouth Porchester High street Fareham Shopping Centre Port Solent Each caf typically has: 1 manager 2 supervisors 6-8 staff (mix of full-time and part-time) Recent Changes In the past year, the company has: Opened two new locations (Port Solent and Fareham) Changed suppliers to reduce costs Introduced a new menu Started online ordering and delivery Extended opening hours (now 7am-7pm) Started opening on Sundays at Gunwharf Quays Current Problems Staff Turnover 15 staff members left in the last 6 months 3 experienced supervisors quit Difficult to find new staff Training new staff takes time Regular customers complaining about seeing new faces Working Conditions Pay and Benefits (Extrinsic Factors): Basic pay 11.50 per hour (competitors pay 12-13) No overtime pay for weekends Basic staff discount (10% off food) Irregular working hours Small kitchen and no staff room No sick pay beyond statutory minimum Limited breaks during busy periods Work Environment (Intrinsic Factors): Limited training opportunities No regular feedback meetings Staff suggestions ignored No clear promotion path Little recognition for good work High stress during rush hours Poor communication between locations Staff Feedback "The pay is low, but that's not the only problem. Nobody asks our opinion about anything." - Jane, Barista "I'd like to become a supervisor one day, but there's no training to help me progress." - Tom, Kitchen Staff "Some recognition would be nice. Last week I handled a big rush alone, but nobody noticed." - Maria, Server "We're always short-staffed, and the new people don't stay long enough to learn properly." - Steve, Supervisor "The tourist season is getting busier every year, but we're not prepared for it." - Sam, Gunwharf Branch "Students from the university want more late-night opening hours, but we don't have enough staff." - Lucy, Commercial Road Branch Management's Current Position Limited budget for pay increases Worried about rising costs Want to expand further next year Aware of problems but unsure how to fix them Consider staff "easily replaceable" Focus on cutting costs Believe pay is "industry standard" Local Competition Major chains in Gunwharf Quays (Starbucks, Costa, Caff Nero) Independent cafs in Southsea Coffee shops in West Quay Southampton attracting staff Most competitors offer: Higher basic pay Regular schedules Training programs Staff benefits packages Clear progression paths Better holiday pay Example of Combined Motivation Analysis Here is a short example of how to discuss both types of motivation: "The problems at Happy Days Caf cannot be solved by just increasing pay. While better pay is important, staff like Maria also want recognition for their hard work. A good solution might be to create a 'Star Employee' programme that offers both a small bonus, and public recognition for excellent service. According to Ryan and Deci (2000), the small bonus would be an example of intrinsic motivation, and the public recognition would be an example of extrinsic motivation. This solution combines better pay with feeling valued at work." Marking For this assessment, you will be marked individually using the following criteria: Evaluation, application and independent thinking How well did you perform the task? How well did you address the case study? Subject knowledge How well do you understand the motivation theories that you have chosen to discuss? How well did you link the theories with the case study? Research and use of Literature How well did you utilise relevant academic sources to support your ideas? How well did you incorporate new literature as well as literature from the course content? Referencing How accurate and well-located are your in-text citations? How accurate is your reference list? Structure, organisation and presentation How well is the report structured? How well is information organised in terms of sentences, paragraphs and sections? How well is the report presented in terms of formatting? Clarity of expression (incl. accuracy, spelling, grammar, punctuation) How accurate is your writing in terms of spelling, grammar and punctuation? Feedback You will receive feedback within approximately 1 month from the date of the last presentation The feedback will be presented via in-text comments and overall feedback as follows: The key strengths of this assessment are... In order to reach the next grade boundary in a similar assessment in the future, the following areas should be developed... Academic skills to develop before the next assessment...