Assessment progress:

Consider the following performance measures for the customer contact center at the Lion Insurance Company:

Measure A: Lion determined that customer service staff processed policy loan applications with an accuracy rate greater than $97\%.$

Measure B: In letters written to the company, customers describe Lion's customer service staff as "helpful," "friendly," and "easy to work with."

With regard to quantitative and qualitative performance measures, it is correct to say that

both Measure A and Measure $B$ are qualitative measures

Measure $A$ is a qualitative measure, and Measure $B$ is a quantitative measure

Measure $A$ is a quantitative measure, and Measure $B$ is a qualitative measure

both Measure A and Measure $B$ are quantitative measures